Marketers should constantly update themselves with the advancing technology of SEO. Search engines are now capable of understanding the content searches and the intention behind it, have artificial intelligence behind them, and can search more detailed queries.
People are now looking for convenience, where they want to see all the details they need with just a click. With that in mind, it is best to be up to date when it comes to the latest SEO practices.
Below are 12 mistakes that you should look out for based on the research conducted by SEO Expert.
The design of your website is one of the most important elements you should focus on as this can either make or break you SEO efforts.
User experience is an important factor of design, but some are still making SEO mistakes that sabotage their designs.
Not optimized for mobile
People are now spending more time with their phones than they do with people. Statistics show that due to the convenience of phones, they do everything there including searching and visiting websites. Naturally, if your website does not load properly or fast and does not fit in a mobile phone’s screen, visitors would leave your site in frustration resulting in high bounce rates. Aside from that, Google now has mobile first index which makes site optimized for both mobile and desktop rank high in searches.
Your page needs to be simple and easy for visitors to navigate, where they can easily find the information they are searching for in your site. Have it the other way around, and you will have high bounce rates to your site.
Infinite scroll page that can’t be crawled
This is a popular feature in blogs or sites where it can deliver continuous content to your visitors and improves the duration of them staying on your site. But if bots can’t crawl your site due to incorrect placement of infinite scroll, it can negatively impact your SEO ranking.
On-Page SEO is a great way to build on your content and get better rankings in search engines
Building poor links
To increase ranking in search engines, you need to build external and internal linking. But you need to earn valuable backlinks from renowned or sources with authority, otherwise Google will penalize your site for using shady links.
Low quality content
Attract more visitors by providing them content that has quality, substance and relevance. They should be able to extract valuable information or content from your service, otherwise it would result negatively on your credibility. Google also penalizes sites that offer little valuable content.
Not using meta description or title tags
Title tags are crucial especially in SEO as these are the clickable headlines displayed on SERP as a given result. Avoid using title tags that are too long, or duplicate tags. Meta descriptions are also important as they are the webpage summary that shows up in SERP.
Page loads rather slow
A slow loading website or page greatly impacts user experience which results in high bounce rates. Unfortunately, this is common for a lot of web pages. So capitalize on this information and make sure your page loads fast.
Poorly composed URL
Often overlooked, but is extremely valuable in increasing SEO rankings. URLs are like a mini branding for your site, so make sure they are readable, informative and concise.
Your site should be seen as secure at first glance. Using HTTPS is one way to ensure site security and send the correct message to site visitors. Otherwise, people might not bother going to your page if they deem your site unsafe.
Keep in mind that your content marketing may make or break your SEO.
Lack of planning
When creating your content for your page, have a clear goal in mind and plan ahead. This also includes your SEO planning and strategy.
Not utilizing analytics and data
The data that you gather is where you will base your decisions and strategies on. Utilize tools that can help you with gathering and analyzing data to keep you ahead of competitors.
Lack of flexibility
After gathering data and placing a strategy, you should remember to continue to gather data and information and learn to adapt accordingly. Filter strategies that work and doesn’t work and improve on it.